It’s Personal

Keep Calm and Wash your Hands

Trends leading to premiumization of hand care

This present-day mantra should resonate with all of us. Experts advise spending a minimum of 20 seconds scrubbing your hands to effectively clean them. We are also advised to carry around hand sanitizers to use immediately after contact with external objects. It is time to look at how this new norm has affected the hand care segment.

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The Corona Effect - Part 2 of 2

Changes in, Applications, trends, ingredients, retail, marketing, and the supply chain

As we attempt to power through the second half of 2020, analysts around the world are scrambling to comprehend the market and make predictions that are based on the most uncertain and volatile market disruptor in decades - the progress of a global pandemic.

In Part 2 of this blog, The Corona Effect, we explore the different characteristics of the personal care industry that have evolved or are expected to make headway owing to the key market drivers - Safety, Longevity, Hygiene, Sustainability, and Holistic Wellness which were identified in Part 1 of the blog.

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The Corona Effect - Part 1 of 2

Pandemic. Lockdown. Quarantine. Unprecedented.

These words are slowly being replaced with the much anticipated magic words such as recovery, new normal, and bounce back. As parts of the world return to their new normal, the time is right to dissect the present status and analyze the future of personal care to comprehend the changing market dynamics.

In this two-part series, GadflyZone looks into the different aspects of the market to understand the key drivers and evolving trends. Part 1 focuses on ​The Indisputable, The Unexpected & The Disruptive​ elements of The Corona Effect on Personal Care.

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