The world of data and information is exploding...
Here is how to embrace and benefit from this change
In an increasingly complex world, it is necessary to compare apples and oranges
For instance, a given specialty chemical may play a role in multiple applications in diverse industries. It is desirable, and necessary, to compare different aspects of the applications to make decisions
In a world glut with information, it is not sufficient to look only where the light is
We need to look at the dark data too, which will lead to unearthing new signals. Chemical companies currently relying on the use of traditional methods such as expertise, relationships, customer feedback, sales calls and static market reports may need more. While these avenues do shed some light, they may illuminate only portions of the vast ocean of data
In a diverse world, heterogeneous data, coupled with sophisticated algorithms, hold the key to success
When chemical companies look at diversifying their portfolio, or exploring adjacencies in the product-application space, more variety and sources of data and information offer higher level of confidence in predictions.
Dark Data from Heterogenous Sources
We bring deep domain expertise from the Chemicals and Plastics industry to identify sources of relevant dark data to solve the customer’s strategic needs
Darkness to Light (D2L Platform)
We use machine learning algorithms in areas such as natural language processing to unlock and convert diverse data into a clean and analyzable form
Analysis, Insights and Recommendations (aIR)
We apply statistical algorithms and domain-based heuristics to arrive at attractive segments, including insights and recommendations